As better earnings move toward the retail behemoth,

Dollar Tree is increasing prices from a $5 maximum established in June to $7.

Dollar Tree has increased prices once more.

Not all of the items at your neighborhood Dollar Tree will be impacted by this rise;

many, such as personal care, food, and beverage items, will have a new cap price of $7, up from a maximum price ceiling of $5 set in June 2023.

Most products will continue to be priced at $1.25.

In 2021, Dollar Tree increased the base price of its products to $1.25.

"During the company's fourth-quarter earnings call earlier this month,

Chairman and CEO Rick Dreiling stated, 'We expect to expand our multi-price assortment by over 300

" Products in the food, pet, and personal care categories are affected.

items at price points ranging from $1.50 to $7 this year, across 3,000 stores.

The increase in pricing might be a reaction to the fact that, as of 2023,

the majority of Dollar Tree customers were from households with a greater

net worth and yearly incomes over $125,000.